A premium Canadian based sales agency known for its professional service and knowledge of the industry and client base. We deliver coverage to retail, from coast to coast, in a range of service categories. We become your Canadian Sales office.  Programs are developed under core branded initiatives as well as private label options.  We help to guide our vendors through the unique challenges to the Canadian landscape as it relates to bilingual packaging requirements, differences in product safety testing and even the variance of the consumer trends and habits. We work closely with our vendor partners from the very beginning – product development, strategic business planning and marketing initiatives, and ultimately the inventory and sales management of programs when they arrive on shelf and online.

About Us

About Us

Laura Giger & Associates Inc was founded in April of 2014 and has grown at an immense pace since inception.  We are a full-service sales and marketing agency. The principal’s have over 70 years combined award winning experience in the Canadian retail market.  Our team is known for their level of professionalism, attention to detail and high level of overall service both to our vendor partners as well as the retail accounts.  We have very strong relationships with all major national and mid tier retail accounts in various categories.  Through our in-house sales team and our affiliations with associate rep teams across Canada, we service the needs of all regional accounts coast to coast. We have the ability to plan and execute national sales and marketing initiatives including electronic media, print and other promotional outlets.  We are knowledgeable and experienced in packaging development and design to meet Canadian regulations and standards.  Our desire is to work closely with our vendor partners to launch cohesive programs delivering effective and impactful product placement and support to the retail community.



We represent a range of vendors based out of Canada, the US and overseas, that represents various segments of the Toy Industry. As well, we work in the Patio Furniture and Holiday/Seasonal Decor.  What is shown here is a small representative sample of whom we are currently working with.

Distribution Channels

Distribution Channels

We deal with a very broad range of retail customers within the Canadian market covering Hardware, General Merchandise, Grocery, Drug, Specialty and Value Channels.  What is shown here is a small representative sample of whom we are currently working with.

Our executive team

Our executive team

Laura Giger

Laura has been working in the Consumer Package Goods industry for over 25 years and has received numerous awards for sales performance and service. Most noted was the award for Sales Rep of the Year with Toys R Us Canada in 2009. She started with a small sales organization focused primarily on specialty and regional accounts. She was instrumental in the national launch of the K’Nex™ construction brand in Canada. In the year 2000, Laura joined Hasbro as a National Account Manager working with Zellers, Eaton’s and Sears Canada. In 2003, Laura joined TCG Toys/ The Canadian Group as a National Accounts Manager and was promoted several times, ultimately assuming the role of Vice President of Sales. Laura is known and respected both by retailers, vendors and competitive associates within the industry.
Laura’s role within the agency is to work closely with our vendor partners, licensing partners, and sales team to deliver strong, strategic business programs with all national retail accounts on behalf of the companies that we represent.

George Fegan

George has spent close to 50 years working the Consumer package goods industry – specifically within the Canadian Toy industry. He started at Mattel as a junior sales rep and moved through the ranks to regional sales manager. He has held the position of Vice President of Sales with Tyco, Buddy L and several other companies. During his tenure with Tyco, they received Vendor of the Year Award with Zellers. He was responsible for the launch of several successful programs and products including Tickle Me Elmo™. He was General Manager at Majorette Canada. In 1999, George along with Jerry Smith and Michael Albert, founded The Canadian Group/ TCG. This organization was unique in Canada by providing a combination of sales agency service within the country for various noted global toy manufacturers, as well as becoming a global manufacturer of jigsaw puzzles and games. George is well known and respected by retailers, vendors and competitive associates within the industry.
George works within the financial and administrative aspects of the organization as well as participating in the program initiatives between vendors and retail accounts.
The Team

The Team

Angie Zayas
Sales Administrator - ext 105

Angie has over 15 years experience in senior administrative roles within the toy industry. Angie works most closely with Lyndsay on her accounts but also works with the rest of the sales team on specific accounts. You will appreciate her attention to detail and professionalism

Trish McFarlane
Sales Administrator - Ext 106

Trish has over 15 years experience in administrative roles within the toy industry – both with a national retail partner and vendor side. Trish works most closely with Veronica on her accounts but also works with the rest of the sales team on specific accounts. You will appreciate her attention to detail and professionalism.

Sara Boaventura
General Manager - ext 102

As the General Manager, Sara has responsibility for all administrative functions and management of our administrative team. Her 20+ years experience in the Toy Industry, with both a national retail partner and in Vendor organizations gives her an understanding of the requirements and timelines to move projects forward. She works closely with George and Laura on several aspects of the company operation.

Lyndsay Myers
National Accounts Manager - ext 103

Lyndsay is an experienced sales professional that is well respected by her retail accounts and our vendor partners. She works with some of our leading retail accounts within Canada. Her previous experience as a buyer with a major national retail partner gives her a unique perspective as to what buyers need to deliver the sales and margin targets her accounts require.

Veronica Lima
National Accounts Manager - ext 108

Veronica has over 20 years experience in the retail and marketing industries that brings a wealth of knowledge and perspective to the service that she provides to her accounts. From Store operations, integrated marketing campaigns and team management – she understands all aspects to incorporate within the strategic plans for drive positive sales results to her accounts. She is passionate about business development and being alert to all trends, thereby adding value to all her partnerships.

Melissa Gorski
Sales Representative - ext 109

Melissa Gorski is an accomplished retail professional with experience in sales, buying, operations and customer service. Driven by her passion to connect with people, she takes pride in curating an engaging experience for each customer and guide them to the decisions that will help build their unique business. She most recently completed her Post Grad Certificate at Sheridan College’s Pilon School of Business, where she was awarded the Bunzl Canada Supply Chain/Logistics Planning Award for Academic Excellence.

Contact Us

Contact Us


69 Madill Dr., Mono, Ontario, L9W 6G4